In 2008 I founded a business called School of Booze to educate about and celebrate alcohol. I never would have imagined that a decade later I would be doing so much work connected with Low or No Alcohol. 10 years ago I would also never have believed how dynamic the No-Low sector would be in 2018 with small businesses creating a variety of imaginative and most importantly delicious and satisfying No-Low libations and one-stop on-line shops such as Wise Bartender to sell them.
I do hear sarcastic comments from some people along the lines of ‘What’s the point’, ‘Cardboard’, and ‘I’d rather drink water’. Those are the people who may once have tried Kaliber beer in the 1980s and still regret it.