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An Ale-gebra Formula To Drink By

When I founded my business  School of Booze  to educate about and celebrate alcohol I could not have imagined that I would be espousing Low-No Alcohol beer and wishing that pubs had a better selection.  Like many people my first experience of alcohol-free was a near beer version of pale lager, lacking hops and body, tasting of cardboard, and resembling soap suds in water. Never again I pledged.  And that’s how it remained until years later when I was commissioned to write a feature about the growth in low and non-alcohol beers.  For research I sampled several different styles and particularly enjoyed the highly hopped pale ales and milk stout.  Soon I felt rather buzzed and repeatedly checked that they really were no more than 0.5% ABV. Then I realised that because it tasted like beer my brain responded by rewarding me with all the pleasure and none of the pain.   Sisters and brothers, I’ve seen the light!

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The Clean Vic

George Orwell’s fictitious perfect pub, The Moon Under Water may not exist but the Clean Vic does or should I say it did exist for 3 days in July 2019. The Clean Vic boozer was the perfect pub for people who do not drink or do drink but fancy something other than alcohol. The Clean Vic was a project by Sainsbury’s supermarket to showcase the chain’s range of 50 No and Low alcohol drinks – beer, wine, cider and alt spirits. Read more