Tag Archive for: Jane Peyton

Nation Shall Speak Beer Unto Nation – A Manifesto

Soft Power is the ability to attract without coercion. Hard power makes no one fall in love with you. For decades Britain was the world’s number one soft power projecting cultural and diplomatic authority. The British Council exists to spread knowledge of British culture and make friends and influence people. That is why the BBC World Service formerly funded by the Foreign and Commonwealth Office is so effective at winning hearts and minds.   Even the motto of the BBC communicates soft power ‘Nation shall speak peace unto nation’.

But the UK is leaving the EU and the world order is changing. Apart from the anxiety about trade deals there is hand wringing a-plenty in private with the very real fear that Britain could well be Billy No Mates.   Existential crisis begone!  For Britain is in possession of the ultimate soft power trappings in the guise of beer and pubs.

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