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Jane Peyton is awarded a Lifetime Achievement For Her Work In Beer

Jane Peyton was awarded a Lifetime Achievement In Beer Award from Britain’s MPs & Peers in the All Party Parliamentary Beer Group at the annual awards dinner July 10th 2018.

According to Mike Wood, MP, Chairman of the  All Party Parliamentary Beer Group the Lifetime Achievement is award is for people in the industry who have done something remarkable over and above the day job.   Jane won for instigating and establishing Beer Day Britain (the UK’s national beer day) and for her non-stop advocacy for beer.

 

The photo shows Jane with Mike Wood MP.

 

Flavour Fireworks Courtesy of Mahou’s Barrel Aged Lager

When I received an invitation to visit the Mahou Brewery in Madrid in July 2018 I knew barely anything about the company and had never tasted its flagship beer Cinco Estrellas.  In the UK I am probably not alone, although there can be few people who do not know another hugely popular brand owned by Mahou– San Miguel.   Mahou (pronounced Mow) is Spain’s largest brewing company with its beers in 60 countries. It also owns the Alhambra brand, plus stakes in Spanish craft brewer Nómada Brewing and the influential Founders Brewery in the USA.

‘Big Beer’ I muttered to myself when I learned these facts.  But then I spent a couple of days in Madrid with members of the brewing and marketing teams and had the full Mahou experience. It started with a visit to the gargantuan main brewery, then on to the company’s stylish brew-pub Espacio Cervecero where I helped to judge the food and beer matches created by catering students sponsored by Mahou, followed by dinner at the fabulous Street XO restaurant for some stunning food matched with exemplary barrel aged lagers (more of those later). It ended with some gentle head-banging at the Mad Cool music festival. I was smitten.

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On Planet Beer America is Leader of the Free World

A few years ago I was quoted in the Daily Telegraph about how the shape of glassware enhances specific characteristics in beer and that the ugly pint glass had no place on a dining table because it was one of several reasons why in Britain beer was widely perceived as declassé.  The editor of the Op-Ed column, mentioning that I had said beer was a brilliant match for food, wrote that I was ‘utterly wrong’ and that beer should only ever be consumed in the pub and ‘if sustenance is needed a scotch egg or pork scratching will suffice’.  I wrote to the letters page defending my opinion and offered to arrange a battle of the bottle meal where wine and beer were served so the Op-Editor, who I shall call Mr Cholmondeley-Feathestonehaugh, could decide which was a better match.  He did not accept the challenge.

Around the same time I had written a blog for the Huff Post in which I fantasised that Buckingham Palace would offer beer to match the dishes at a State Banquet held in honour of President Barack Obama.   Of course it remained a dream.  In reality President Obama is much more likely to enjoy a beer state banquet than Queen Elizabeth is because he lives on Planet Beer and in beer and food matching particularly, America is the leader of the free world.

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I Owe It All To Ena Sharples

One of my friends was so inspired by Betty Boothroyd, first female Speaker of the House of Commons, that she named her daughter after the British politician.

My teenage niece, a distant relation of Nurse Edith Cavell is considering a career in nursing motivated by the sacrifice of the World War I medic.

My muse is fictional. A fearsome old battle axe in a hair net who trod the cobbles of Weatherfield striking fear into Elsie Tanner’s party shoes.  If you are familiar with the soap opera Coronation Street you will know that I am talking about the acid tongued Ena Sharples. I owe everything to Ena for she was the first person I ever saw drinking beer. Ena drank Milk Stout and she poured it with relish into the glass as she sat in the snug of the Rovers’ Return and gossiped with her friend Minnie Caldwell.  Seeing her do that is one of my earliest recollections.  In pre-colour TV days the contrast of the mahogany hued body and the white head of the beer was stark and made it stand out from the muddy shades of grey that dominated the screen.   Remembering that scene when I was older I realised it was not just the beer that was so vivid in the monochrome tableau of my memory it was that they were in a pub and the pub is where people assemble for a good time.

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Britain’s Pub Crisis – Use it Or Lose It

Imagine life without the pub. Where would we go to meet friends, flirt with prospective lovers, escape to, commemorate special occasions, put the world to rights, unite to watch our footy team be victorious, and find refuge when we are alone and need to be with other people?

There is a reason why every soap opera has a pub.  They are places for communal activity where storylines develop and cast members have valid reasons to interact.  I have Coronation Street and the Rovers Return to thank for showing to me as a 7-year old how marvellous the pub is.  Watching the characters gossiping and being convivial had a deep impact.  I am fortunate to come from a family that also reveres pubs and as a child my extended clan would regularly gather in the pub for what we called ‘a jollification’.

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Nation Shall Speak Beer Unto Nation – A Manifesto

Soft Power is the ability to attract without coercion. Hard power makes no one fall in love with you. For decades Britain was the world’s number one soft power projecting cultural and diplomatic authority. The British Council exists to spread knowledge of British culture and make friends and influence people. That is why the BBC World Service formerly funded by the Foreign and Commonwealth Office is so effective at winning hearts and minds.   Even the motto of the BBC communicates soft power ‘Nation shall speak peace unto nation’.

But the UK is leaving the EU and the world order is changing. Apart from the anxiety about trade deals there is hand wringing a-plenty in private with the very real fear that Britain could well be Billy No Mates.   Existential crisis begone!  For Britain is in possession of the ultimate soft power trappings in the guise of beer and pubs.

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