Jane Peyton is a writer, public speaker, alcoholic drinks expert, tour guide, radio & TV broadcaster, and events producer.  She has won several awards for her work including Drinks Educator of the Year 2016, and Outstanding Individual Achievement in Beer 2017.

She is the author of eight books including Beer o’ Clock, and Drink:  A Tippler’s Miscellany.   Click here for more information.

Jane is the founder of the School of Booze, a drinks consultancy and corporate events production company. She has expertise in something that makes millions of people very happy – alcohol. Not just in the subject of modern alcohol but also the cultural history of alcohol. Jane appears regularly on TV and radio talking about alcohol.  She can recreate and make historic alcoholic drinks such as Huckle My Buff. Ask her what Cleopatra or Jane Austen drank and she can tell you!

Beer is a particular passion and Jane was Britain’s first Beer Sommelier of the Year (2014). She is the instigator and driving force behind Britain’s national beer day celebrations – Beer Day Britain held annually on June 15th.  Jane is also a Guinness World Record Breaker!  She hosted the world’s largest beer tasting tutorial at the Publican Awards dinner on March 15th 2016 when 1,236 people participated and broke the record.  Details here.

Jane trained through the Wine & Spirit Education Trust, and the Beer Academy.

Jane hosts award winning tours of historic London pubs (book here). She also runs a bespoke private guide of London service for tourists with her London – Off The Beaten Tracks tour (book it here).  Her Trip Adviser reviews are here.

Jane is an ambassador to the British Glass Association and its consumer focused organization ‘Friends of Glass’ with a mission to encourage people to choose glass as the best material for packaging for food and drink.

Jane is an adopted Londoner and has written a paean to the city she loves.  London Town Song was co-written with composer Emily Leather.  Listen to the song and watch the animated video here. She has also conceived a flag for London because no flag existed, co-designed with Louisa Fitch – see here.

Jane is a fun and engaging host, presenter, and after dinner speaker. Meet her here on her promo video.



Jane has won awards for her areas of her professional life.

  • Outstanding Individual Achievement in Beer 2017 from the Beer & Cider Marketing Awards.
  • Best Craft Beer Promotion in the On-Trade 2017 for Beer Day Britain awarded by Society of Independent Brewers.
  • Jane won the award Drinks Educator of the Year (2016) from Imbibe Magazine. She was also nominated for this award in 2015.
  • Britain’s first Beer Sommelier of the Year (2014) awarded by the Beer Academy and British Institute of Innkeeping. Jane won this award in a competition of accredited beer sommeliers.
  • Taylor Walker pub group first Official Ale Tester 2014. She won this in a competition.
  • Gold Award for Writing in the Trade Media 2015 and Silver Award for Beer & Food Writing 2014, Silver Award for Best Beer Broadcasting 2017 – all three came from the British Guild of Beer Writers.
  • Jane’s Historic London pub tour was voted Top Global Experience 2012 and Best British Operator in 2014 and 2015 by Trip Adviser’s tour agency Viator.


“Jane is a natural and engaging speaker. She has an encyclopaedic knowledge of her subject and easily captures and keeps her audience’s attention. I can also vouch for her energy and enthusiasm. We worked together at a 5-day event where she was required to give the same presentation multiple times each day. She did this with ease, keeping it fresh and entertaining each time.”

Amanda Barry Hirst- Third Rock Communications

“Jane has spoken at the Ideal Food and Drink Theatre at the Ideal Home Show several times now and each time her talks are engaging, informative and entertaining! Jane has a great enthusiasm for her work and a heap of knowledge to go with it! The audience always have a wonderful time and go away learning something new which is only possible when you are working with a fantastic speaker.”

Tabitha Neill, Quantum Media Ltd.