Jane Peyton is an alcoholic drinks educator, broadcaster, pub expert, writer, public speaker, and founder of the School of Booze  drinks consultancy and corporate events production company.

Jane has expertise in something that makes millions of people very happy – alcohol. Not just in the subject of modern alcohol but also the cultural history of alcohol. Ask her what Cleopatra or Jane Austen drank and she can tell you!

She has won several awards for her work including Drinks Educator of the Year, and Lifetime Achievement in Beer from the British Parliament’s MPs and Peers. She has also achieved several ‘firsts’ including being the UK’s first certified Pommelier (cider sommelier) and the UK’s first Beer Sommelier of the Year.

Jane is the author of eight books including Beer o’ Clock, and Drink:  A Tippler’s Miscellany.   Click here for more information.

Jane appears regularly on TV and radio talking about alcohol and pubs including being the resident beer sommelier/pommelier on Fermentation Radio.

Beer is a particular passion and Jane is the instigator and driving force behind Britain’s national beer day celebrations – Beer Day Britain held annually on June 15th.  Jane is also a Guinness World Record Breaker. She hosted the world’s largest beer tasting tutorial at the Publican Awards dinner on March 15th 2016 when 1,236 people participated and broke the record.  Details here.

Jane hosts award winning tours of historic London pubs (book here). She also runs a bespoke private guide of London service for tourists with her London – Off The Beaten Tracks tour (book it here).  Her Trip Adviser reviews are here.

Jane is an ambassador to the British Glass Association and its consumer focused organization ‘Friends of Glass’ with a mission to encourage people to choose glass as the best material for packaging for food and drink.

Jane is an adopted Londoner and has written a paean to the city she loves.  London Town Song was co-written with composer Emily Leather.  Listen to the song and watch the animated video here.

She is also the co-writer of the song Cheers to Beer, the anthem for beer.  Buy a download here.

Jane is a fun and engaging host, presenter, and after dinner speaker. Meet her here on her promo video.



Jane has won awards & accolades in all areas of her professional life.

  • Lifetime Achievement in Beer 2018 awarded by the British Parliament All Party Parliamentary Beer Group
  • UK’s first accredited Pommelier (cider sommelier) through the Beer & Cider Academy 2018
  • Experience of the Year, England 2018 for Jane’s London Pub Tour from Travel & Hospitality Awards (Europe)
  • Outstanding Individual Achievement in Beer 2017 from the Beer & Cider Marketing Awards.
  • Best Craft Beer Promotion in the On-Trade 2017 for Beer Day Britain awarded by Society of Independent Brewers.
  • Travel & Hospitality Awards – Winner Of Alternative Tour of the Year (London) for her London Pub Tour & Beer Tasting 2017
  • Jane won the award Drinks Educator of the Year (2016) from Imbibe Magazine. She was also nominated for this award in 2015.
  • Women of the Year award 2015
  • Britain’s first Beer Sommelier of the Year (2014) awarded by the Beer Academy and British Institute of Innkeeping. Jane won this award in a competition of accredited beer sommeliers.
  • Taylor Walker pub group first Official Ale Tester 2014. She won this in a competition.
  • Gold Award for Writing in the Trade Media 2015 and Silver Award for Beer & Food Writing 2014, Silver Award for Best Beer Broadcasting 2017 – all three came from the British Guild of Beer Writers.
  • Jane’s Historic London pub tour was voted Top Global Experience 2012 and Best British Operator in 2014 and 2015 by Trip Adviser’s tour agency Viator.


“Jane is a natural and engaging speaker. She has an encyclopaedic knowledge of her subject and easily captures and keeps her audience’s attention. I can also vouch for her energy and enthusiasm. We worked together at a 5-day event where she was required to give the same presentation multiple times each day. She did this with ease, keeping it fresh and entertaining each time.”

Amanda Barry Hirst- Third Rock Communications

“Jane has spoken at the Ideal Food and Drink Theatre at the Ideal Home Show several times now and each time her talks are engaging, informative and entertaining! Jane has a great enthusiasm for her work and a heap of knowledge to go with it! The audience always have a wonderful time and go away learning something new which is only possible when you are working with a fantastic speaker.”

Tabitha Neill, Quantum Media Ltd.

Covid 19 Update

Thank You

For visiting my website

 If you are searching for information about my London pub tours, I’m sorry to say that I am not running tours at present due to the restrictions of physical distancing. I hope to start running the tours again when pubs can return to business as usual and physical distancing requirements are relaxed.