Jane Peyton is an alcoholic drinks educator, broadcaster, pub expert, writer, public speaker, and founder of the School of Booze a consultancy that offers online courses in Beer, Cider, and Wine, drinks training and consultancy for the on-trade, drinks retailers, drinks brand owners, and drinks PR and marketing agencies.  School of Booze also offers corporate events.

Jane’s Expertise

Jane has expertise in something that makes millions of people very happy – alcohol. Not just in the subject of modern alcohol but also the cultural history of alcohol. Ask her what Cleopatra or Jane Austen drank and she can tell you!

Jane’s Awards

She has won several awards for her work including Drinks Educator of the Year, and Lifetime Achievement in Beer from the British Parliament’s MPs and Peers. She has also achieved several ‘firsts’ including being the UK’s first certified Pommelier (cider sommelier) and the UK’s first Beer Sommelier of the Year. School of Booze, the business she founded in 2008 was included in 2021’s Top 100 SMEs in London & the South-East by NatWest bank and Newsquest, and she was a finalist in the Great British Entrepreneur Awards 2021.

Books By Jane 

Jane is the author of ten non-fiction  books including The Philosophy of Cocktails;  The Philosophy of Beer, The Philosophy of Gin, and Drink:  A Tippler’s Miscellany.   Jane is also the author of the novel Sole Brethren:  If The Shoe Fits written under her fiction pen name B.A. Summer.

TV & Radio 

Jane appears regularly on TV and radio talking about alcohol and pubs.

Beer Day Britain Instigator

Beer is a particular passion and Jane is the instigator and driving force behind Britain’s national beer day celebrations – Beer Day Britain held annually on June 15th.  Jane is also a Guinness World Record Breaker. She hosted the world’s largest beer tasting tutorial at the Publican Awards dinner on March 15th 2016 when 1,236 people participated and broke the record.  Details here.

London Pub Tours 

Jane hosts award winning tours of historic London pubs (book here).   Her Trip Adviser reviews are here.

Drinks Ambassador – Love British Food 

Jane is the drinks ambassador to the Love British Food campaign. Its mission is to advocate for British grown and produced food and drink.

Song Writer 

Jane is also a song writer. She co-wrote with composer Emily Leather an anthem for London called ‘London Town’  Buy the song and watch the animated video here.

She is also the co-writer of the song Cheers to Beer, the anthem for beer.  Buy a download here.

Public Speaker & Presenter 

Jane is a fun and engaging host, presenter, and after dinner speaker. Meet her here on her promo video.



Jane has won awards & accolades in all areas of her professional life.

  • Named as one of 10 Visionary Business Leaders To Follow in 2022 by World’s Leaders magazine
  • Jane’s business School of Booze named as Tour Company of The Year (England) 2022 by Travel & Hospitality Awards Europe
  • School of Booze, the business Jane founded was in the Top 100 SME’s in London & South-East 2021-22 (awarded by NatWest bank and Newsquest)
  • Great British Entrepreneur Awards 2021 (Finalist)
  • Best Corporate Events Business Leader (South East England (awarded by Influential Businesswoman Awards 2021
  • Lifetime Achievement in Beer 2018 awarded by the British Parliament All Party Parliamentary Beer Group
  • UK’s first accredited Pommelier (cider sommelier) through the Beer & Cider Academy 2018
  • Experience of the Year, England 2018 for Jane’s London Pub Tour from Travel & Hospitality Awards (Europe)
  • Outstanding Individual Achievement in Beer 2017 from the Beer & Cider Marketing Awards.
  • Best Craft Beer Promotion in the On-Trade 2017 for Beer Day Britain awarded by Society of Independent Brewers.
  • Travel & Hospitality Awards – Winner Of Alternative Tour of the Year (London) for her London Pub Tour & Beer Tasting 2017
  • Drinks Educator of the Year (2016) from Imbibe Magazine. She was also a finalist for this award in 2015.
  • Women of the Year award 2015
  • Britain’s first Beer Sommelier of the Year (2014) awarded by the Beer Academy and British Institute of Innkeeping. Jane won this award in a competition of accredited beer sommeliers.
  • Taylor Walker pub group first Official Ale Tester 2014. She won this in a competition.
  • Gold Award for Writing in the Trade Media 2015 and Silver Award for Beer & Food Writing 2014, Silver Award for Best Beer Broadcasting 2017 – all three came from the British Guild of Beer Writers.
  • Jane’s Historic London pub tour was voted Top Global Experience 2012 and Best British Operator in 2014 and 2015 by Trip Adviser’s tour agency Viator.


“Jane is a natural and engaging speaker. She has an encyclopaedic knowledge of her subject and easily captures and keeps her audience’s attention. I can also vouch for her energy and enthusiasm. We worked together at a 5-day event where she was required to give the same presentation multiple times each day. She did this with ease, keeping it fresh and entertaining each time.”

Amanda Barry Hirst- Third Rock Communications

“Jane has spoken at the Ideal Food and Drink Theatre at the Ideal Home Show several times now and each time her talks are engaging, informative and entertaining! Jane has a great enthusiasm for her work and a heap of knowledge to go with it! The audience always have a wonderful time and go away learning something new which is only possible when you are working with a fantastic speaker.”

Tabitha Neill, Quantum Media Ltd.

Notable Recognition

My first novel has been published and has received recognition by Shelf Unbound (American media organisation) as one of the 100 notable independently published books!

‘Sole Brethren: If The Shoe Fits’ is a magical realism romp written under my pen name B.A. Summer. Available as a paperback and e-book from online retailers including Amazon.
Signed copies from here: Elfado Island Publishing.